With Artificial Intelligence, marketers can now predict their contact’s next steps on a case by case daily basis. In the past, a customer would have defected after a 90 days period of inactivity, AI can predict on a 1-to-1 level whether that user is likely to churn, purchase or remain inactive within the next 30 days. With this new predictive approach, you can generate up to +100% of your revenues in 90 days.
Members of a loyalty program generate between 12-18% more revenue per year. Offer varying reward types rather than blanket discounts with loyalty integrated with tactics. Improve customer retention and lifetime value by rewarding customers at every stage of their journey with more personalised omni-channel experiences.
Identify visitors and selectively insert or replace content on your site, display entry or exit-recovery overlays using your CRM data from the Emarsys Platform, and really strengthen your customer conversion and retention capabilities.