Web Channel



Many online marketing solutions identify their customers using only cookie-based data, but that doesn’t even remotely cover the scope of engagement between your customers and your brand. Our marketing platform collects customer activities across all touchpoints and connects them to your website, turning it into an AI-powered, personalized marketing channel that drives better engagement.
Web Channel transforms your website into a personalized marketing channel.
Segmentation, automation and personalization are all available, opening doors to exceptional capabilities and an unprecedented user experience. Web Channel also enables you to insert and replace content on your site, displaying overlays on entry or exit, providing the appropriate individual treatment.
Web Channel Identifies visitors, selectively inserts or replaces content on your site and displays entry or exit-recovery overlays, providing an individual treatment layer to your users. Use historic data from your Emarsys contact database, email, website and mobile behavior, and customer information from Smart Insight to optimize your customers’ experiences on your website (including your mobile website) to drive ROI. Powered by AI, Web Channel automates decision-making variables, enabling an optimized performance beyond human capacities.