With Artificial Intelligence, marketers can now predict their contact’s next steps on a case by case daily basis. In the past, a customer would have defected after a 90 days period of inactivity, AI can predict on a 1-to-1 level whether that user is likely to churn, purchase or remain inactive within the next 30 days. With this new predictive approach, you can generate up to +100% of your revenues in 90 days.
Members of a loyalty program generate between 12-18% more revenue per year. Offer varying reward types rather than blanket discounts with loyalty integrated with tactics. Improve customer retention and lifetime value by rewarding customers at every stage of their journey with more personalised omni-channel experiences.
Identify visitors and selectively insert or replace content on your site, display entry or exit-recovery overlays using your CRM data from the Emarsys Platform, and really strengthen your customer conversion and retention capabilities.
Include the most engaging content in your email, populated at the exact time it is opened. Website, social, and product data are combined with customer behavior history, and then contextualized as the email is accessed.
CRM Ads can unlock the hidden potential in your data and help you create hyper-targeted smart ads to boost retention, reach and ROI.
Smart Insight converts your purchase and customer data into actionable intelligence, enabling you to understand and target your customers like never before.