Apteco is a software development business specialising in marketing data analysis and multi-channel campaign management solutions. Our software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
Originally established in 1987, the founders continue to invest in the next generation of the Apteco Marketing Suite.
Our team of dedicated developers, support consultants and project managers continues to grow to support our international partner network of marketing service providers in the UK, Europe, North America and Australia. There are now over 500 Apteco Marketing Suite systems worldwide and over 3,700 users, including 500 campaign management users.
The Apteco Marketing Suite consists of three modules: FastStats, PeopleStage and Orbit.
Both FastStats and PeopleStage are directly integrated with emarsys.
Apteco FastStats provides a comprehensive suite of data exploration and visualisation tools that will help your business understand customer behaviour. A simple to use ‘drag and drop’ interface allows your team to perform powerful data analysis with ease, presenting all your data in an actionable platform. With the modelling option, users can benefit from powerful predictive analytics functionality, including Next Best Offer recommendations. Once target segments are defined, they can be directly loaded to emarsys for email broadcast. Responses can be downloaded from emarsys and analysed in FastStats.
Apteco PeopleStage: To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. PeopleStage supports a multi-channel approach including email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Audiences and content from PeopleStage can be directly uploaded to emarsys for email broadcast and response data can be downloaded to trigger further campaign steps.
Apteco Orbit is a new browser based, platform-independent sharing application that works on tablets, phones and desktop computers and allows you to share insights from FastStats and campaigns reports from PeopleStage with your colleagues.
Drive your business by creating individual, customer-centric communications with relevant content at just the right time. Under www.apteco.de you will find 50 customer-centric marketing use cases supported by the Apteco Marketing Suite. These can be divided into 4 main areas:
- Understanding your customers
- Generating customer insights through predictive analytics
- Automating your campaign communications
- Optimising your communications
Some examples of relevant use cases are RFM analysis, Best Next Offer, Omnichannel Marketing, Geo analysis, Couponing, Customer Lifetime Value (CLV), Customer Rankings e.g. ABC Analysis, etc.
What data sources can FastStats connect to?
FastStats comes with its own Extract-Transform-Load (ETL) tool that can connect to your source platforms such as CRM, email or webshop or a datamart containing your Single Customer View. It can support most commonly used data types.
How do I integrate the Apteco Marketing Suite with emarsys?
The integration is supported out-of-the-box in the Apteco software and just needs to be configured using the client’s API account.
Do I need PeopleStage and FastStats?
PeopleStage is an optional extra to the core FastStats module. It is not possible to licence PeopleStage without FastStats. If you have only a few campaign types and single steps campaigns, you can broadcast via emarsys directly from FastStats. If you have many automated campaigns, multichannel communications and more complex multi-step campaigns we would recommend PeopleStage and its interface to emarsys.
Who implements the Apteco Marketing Suite?
Apteco offers its software via a professional reseller channel of over 70 Apteco partners worldwide with over 20 in the German speaking region. A full list of approved partners can be found on Apteco.com and Apteco.de. Apteco can put you in touch with a partner, once we understand the scope of the requirements.
60329 Frankfurt am Main
Tel.: +49 (0) 69 25 66 97 0 – 0
Contact: Martin Clark, Managing Director
Apteco Limited (Head Office)
21 Jury Street
Tel.: +44 (0)1926 407 565
Contact: Simon Fletcher, Business Development Director
Apteco Australia Pty Ltd.
55 Harrington Street
The Rocks NSW 2000
Tel.: +61 (0) 2 8355 2524
Contact: Ade Ewart, Managing Director
Apteco Benelux BV
Stationsplein 45, Unit 4.004
Tel.: +31 (0) 10 80 80 875
Contact: Marc Bijl, Managing Director