Dynamic Yield





Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
The Dynamic Yield decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization and one-to-one messaging.
Dynamic Yield and Emarsys will now work as a unified marketing engine, with Dynamic Yield acting as the triggering engine for personalization, and Emarsys the execution engine for email. Together, we have developed three integrations:
The short answer is- it depends. We offer marketers a very wide variety of features such as Recommendations, Advertising, automated A/B/n testing etc. We suggest mapping out your marketing strategy first and then tailoring an optimization and personalization strategy together with your dedicated Customer Success Manager.
We advise to first map out a personalization and optimization strategy by asking yourself what your goals are, what your KPI’s are, how your digital assets are structured and how optimization and/or personalization of each element on your digital asset can be maximized. Once a strategy is mapped out, creating Audience groups and particular Smart Objects and Smart Actions becomes much easier. Our dedicated Customer Success Managers are trained to work with customers like you to help you tailor a strategy so you can realize the enormous uplift personalization and optimization carries.
There are two main differences in our platform features between web (HTML) and mobile app environments:
Dynamic Yield provides 24-7 support. In addition, customers are assigned a Customer Success Manager (CSM) who serves as Dynamic Yield’s point of contact throughout the life of the account. We also provide professional technical services at scopes varying from client to client.
Dynamic Yield supports all major desktop and mobile browsers. These include Google Chrome, Safari, Firefox, Internet Explorer and more. It is important to note that advanced Smart Actions will only work on modern browsers but will never break old browser running code. The Dynamic Yield admin, where tests are defined and settings are configured, is optimized for Chrome. Please make sure to navigate the application on Google Chrome for an optimal experience.
Dynamic Yield has offices in New York, Tel Aviv, Berlin, London, and Barcelona, with an additional presence in Paris, Tokyo, and Moscow.
For a list of addresses and how to contact us, click here.