TRIGGERDIALOG allows you to send trigger-based addressed and individualised print advertisements. The communication is controlled according to rules you specify. Once defined, dispatch is automated. TRIGGERDIALOG noticeably increases your advertising impact.

The customer activates the trigger by, for example,

• having a birthday or anniversary,
• interrupting their usual order cycle,
• logging in to a shop,
• subscribing to a newsletter.

The reply is individualised and automated.

• Printed mail-shots are integrated easily into the cross-medial campaign.
• Trigger-based advertisements are created dynamically.
• Individual content including personalised images are used.
• Possible formats: addressed advertising mail or postcards.

Automated control

• Deutsche Post produces the mail-shots to the highest digital print quality.
• Deutsche Post delivers the advertising mail reliably, generally within two to four working days – subject to mode of dispatch.