COLLECT. PERSONALIZE. ENGAGE.

Every day Magento web shops collect priceless data on customer activity, and Emarsys for Magento turns this data into actionable information. This enables more informed marketing decision-making, while providing your customers with a truly personalized shopping experience.

Managing, synchronizing and tracking customer information is a constant struggle even though Magento captures all the relevant data. As your business grows it will gradually become more and more difficult to find the actionable data needed to execute engaging marketing campaigns.

WHY CHOOSE EMARSYS FOR MAGENTO?

1. Natively Integrated

   Seamlessly links to your customer base, marketing channels and the Emarsys customer intelligence platform.

2. Secure

   Rely on Emarsys industry leading deliverability and email encryption.

3. Measurable

   Automatically export purchase history so that you can track the evolution of your business without touching a button.

4. Up-to-date

   Keep data fresh with real-time data synchronization between the Emarsys B2C Marketing Cloud and Magento.

HOW DOES IT WORK?

The Emarsys B2C Marketing Cloud plugs directly into the Magento e-commerce platform. This integration enables the Emarsys contact database to be updated every time a customer interacts with your web shop. Real-time transactional emails can be triggered or complex automated engagement programs launched.

1. Automate

   Upsell and cross-sell using AI-driven product recommendations.

   Send more relevant content across all channels.

   Improve response rates and revenue.

2. Engage

   Boost conversion rates with data-driven reminders.

   Claw back sales from abandoned shopping carts.

   View comprehensive statistics and revenue reporting.

3. Synchronize

   Create a unified view of customer activities.

   Constantly update product catalog and purchase data.

   Design personalized campaigns on-the-fly.

4. Optimize

   Improve transactional message delivery.

   Increase message response rates.

   Utilize advanced deliverability features.

5. Analyze

   Raw data is converted into actionable insights that answer key questions about your customer base.

   Track engagement, recency, and frequency of purchases, and their monetary value.

   User-friendly dashboards display your performance by purchases and revenue.

HOW DO SMART MARKETERS USE EMARSYS FOR MAGENTO?

1. Engage customers

   Emarsys triggers automated marketing communications to keep customers coming back to your Magento shop.

2. Manage inventory

   Easily create relevant and efficient stock clearance campaigns using the Emarsys advanced customer intelligence platform.

3. Enable VIP treatment

   Identify your most valuable customers and target them with tailored incentives.

4. Optimize social retargeting

   Use personalized social ads as follow-ups to your email campaigns to maximize results.