More and more Paperplanes launch every day. Want to talk personalised direct mail? Request a demo and a member of our team will be happy to help!
We are the only business in the UK enabling you to respond to your customer’s online behaviour and CRM data with programmatic, personalised physical mail, reaching your customers in the right place, at the right time.
Programmatically informed print is the kind of direct mail businesses want to send and customers want to receive. Imagine a letter that you know your customer would want to read. Imagine if it could write and send itself, at the very moment you know your customer would want to read it. That’s programmatic triggered direct mail. And that’s what Paperplanes deliver.
Unlike traditional direct mail, programmatically triggered direct mail can see dramatically higher ROI and conversion rates. Why? Because sending a “Paperplane” is marketing that means more to your customers and takes away all the age old problems of Direct Mail. Why? Because it’s truly personalised, creative can be changed daily, it’s recent, and its sent as a direct reaction to the customer’s interaction.
5 Steps for Programmatic Direct Mail
TAG KEY PAGES
Install tags to track user journey, targeting pages viewed by the customer, set up to receive daily data streams
Access the internal portal to upload customer lists, product lists and creative
SET UP CAMPAIGN OBJECTIVES
KPIs determined and campaign objectives agreed
DIRECT MAIL TRIGGERED
Programmatic direct mail triggers, landing with customers 48 hours later
WE REPORT ON PERFORMANCE
Access insight and detailed campaign analytics
5 key Customer Interactions
- Follow up on a browse
- Trade across / Trade up
- Reducing abandoned basket rates
- Re-Engaging with lapsed customers
- Rewarding loyal customers
What makes Paperplanes work?
- Multi-channel capability
- Easy campaign set up
- A/B Testing to aid learning
- Insightful results from campaigns
- Return on investment
- Dedicated account support
Fashion retailer JD Williams suffered from regularly abandoned carts, something which is common within the fashion industry. Programmatic physical mail was implemented to complement their current email marketing strategy. Starting off with targeting those who failed to respond to emails within 48 hours. JD Williams saw instant results with a 6% increased response rate, 8% increased average item value and 14% increase on abandoned cart completion, which was one of their primary marketing targets.
Click here to read the full case study
0203 488 2263
Level 3, Office 3022
1 Fore Street