SegmentStream
SegmentStream platform combines the power of data & artificial intelligence to help marketing teams make smarter and wiser investment decisions and achieve the best results in their performance marketing game.
The platform contains 3 main components:
Integrate:
- Easily integrate all your marketing data sources to see the performance of all your marketing channels into a single unified up-to-date dashboard
- Collect your CRM, mobile and website behavior data to have the full picture of the marketing funnel, both online & offline
- Load all the data in a raw format to your own data warehouse for complete data ownership and analysis in your BI tools
Understand:
- Automatically clean, transform and unify all your data for advanced end-to-end marketing analytics, including offline conversions and user’s LTV
- Apply and compare different attribution models to evaluate your marketing channels/campaigns/keywords and audiences
- Track your current marketing performance vs your plan
Predict:
- Activate AI-driven attribution modeling that analyzes 100x data points and evaluates the true performance of your current marketing mix
- See if you are going to hit your plan by activating the predictive forecasting feature
- Choose your marketing goal and receive smart AI recommendations on your online marketing mix: where to spend more, where to spend less
Documentation link: https://docs.segmentstream.com/
The company is headquartered in London, UK. Customers include market leaders such as Nespresso, United Colors of Benetton, New Balance, Eventim, MyToys, and many other leading brands.
An error happened while submitting your request. Please try again later!
Some fields are missing or invalid. Please check the form and try sending again!