Emarsys Enhance

Add value to your Emarsys Marketing Platform

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Simon Data


Be There When It Counts

Your customers tell you when and where they’re ready to buy — but can you react? With Simon, you can quickly identify critical lifecycle moments and automate personalized marketing campaigns in any channel. Driving more revenue and improving marketing ROI is that easy.


Documentation

Here’s the lowdown

Simon connects virtually all of your core data sources — transactional, engagement history, customer service — to create a unified customer view, and drives marketing in email, SMS, push, in-app, on-site, and beyond.

It just works

Just collecting data isn’t enough; marketing systems require world-class engineering to function successfully. Simon brings together all of your customer data in a way that’s resilient, fast, flexible, and transparent.

You’re in control

Take any action with your data in any of your marketing channels. Learn about your customers, then leverage your insights to create intelligent multi-channel workflows without needing support from your data engineering or IT teams.

Optimize everything

Simon gives you a full suite of testing tools that are as intuitively easy to use as they are powerful. Create multi-variate campaigns with optional holdouts, then track customer cohorts downstream so you’ll know the total impact of your marketing efforts.

It’s time to put your data to work

Simon empowers marketers to build complex customer segments using all of their data, run sophisticated tests, and then automate their best-performing lifecycle campaigns in any channel.

SIMON GIVES YOU…

 

  1. Operability

    Simon connects all of your data to all of your marketing channels with unparallelled reliability.

  2. Optimization

    Simon’s testing and results reporting let anyone be a data-driven marketer.

  3. Control

    Simon makes it easy to run sophisticated lifecycle marketing campaigns across all of your channels.

Simon is purpose-built to increase customer LTV.

  1. Retain

    Simon unifies all of your customer data, giving you unprecedented vision into your customer lifecycle. Use Simon’s dashboards and powerful native A/B testing capabilities to identify the behaviors that precede churn and get concrete insights into how you can extend LTV.

  2. Resurrect

    Simon allows you to index historical data to identify high-value segments of churned users, then test targeted resurrection offers. Our platform then tracks subsequent reactivations and downstream LTV, letting you find the most efficient, profitable ways to rekindle old relationships.

  3. Upsell

    Simon makes it easy to determine when your customers are ready to buy again. Track their behavior across a diverse set of metrics including email, CRM, products analytics, and more, then serve messaging and upsell offers through virtually any marketing channel when they’re most likely to convert.

  4. Grow

    Knowing your customers, tracking their behavior, and testing your campaigns are critical to serving the right offers that will drive revenue and grow your business. By integrating all of your data sources, we help you detect crucial windows of intent in the customer lifecycle, then capture those moments with automated trigger-based marketing in any channel.

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