What is the trbo-technology?

trbo’s cloud-based communication tool enables online shops and websites to address visitors individually – onsite, in real-time and fully automated. A self-learning algorithm analyzes user behavior based on more than 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. For website operators this means: increased user engagement, lower bounce rates, better conversion rates, fuller shopping baskets and thus more turnover.

Onsite-Personalization & -Optimization

Consistent personalization and optimization is now pivotal in e-commerce. Customer needs must be forecasted in real time and the appropriate content must be played out at the right time and in the right place. In this way, the website becomes a personal shopping assistant for users – and a success for the shop operator.

Product Recommendations

If shop operators inspire their visitors with recommendations, they can also increase the average shopping basket value through spontaneous purchases in addition to the conversion rate. trbo’s recommendation engine analyzes the user behavior and delivers individual product recommendations in real time.

Dynamic Segmentation

Create your own segments to target the right customers at the right time. Professional dynamic segmentation can distinguish between spontaneous, temporary and permanent interests of the user and can show the right offers at the right time.

A/B testing and Multivariant Testing

With the help of A/B/n-tests, shop operators can uncover weak points in navigation and user experience. This allows them to increase their conversion rate and optimize their sales while traffic remains the same. In order to guarantee a positive user experience for all, dynamic A/B/n tests should be used. Here, the possible test variants are as varied as the customers themselves.

Intuitive Tool & Managed Service

Marketers can create their own campaigns in the intuitive trbo-tool. trbo also offers an managed service, each customer is supported by their personal account manager, who is available to answer any questions and requests.

Fast Integration

trbo supports all popular shop systems and can be integrated to your website very quickly. The integration of trbo’s JavaScript-Snippet is similar to a Google Analytics setup. Once integrated, the trbo-algorithm can begin analyzing data. Through the product and coupon feed that the webshop hands over to trbo, our technology optimizes the webshop.

trbo’s customers include airline holidays, Buffalo, Galeria Kaufhof, L’Oréal, limango, Lodenfrey, mydays, Rose Bikes and Thomas Cook AG. Download trbo’s Case Studies here and find out, how trbo increases revenue und customer satisfaction.

https://uk.trbo.com/case-studies/

How can I control my campaigns with trbo?

trbo works 100% transparent – marketers have full control over their campaigns at all times via the trbo-dashboard. They can manage campaigns, run tests and get an overview of all important data at all times.

Which systems can be integrated with trbo?

trbo works with open interfaces – no data silos are created, the User Journey can be seamlessly tracked and used via any external tracking.

Which technology does trbo use?

trbo works 100 percent with its own technology – without external service providers and tools. It is 100% data privacy compliant with cloud-server locations in Germany, Europe.

How does trbo’s support work?

trbo is highly focused on support – each customer has their personal account manager, who is available to answer any questions and requests.

trbo GmbH is a Munich-based technology company founded in 2013. With its cloud-based communication tool, the company enables online shops and websites to address visitors individually – onsite, in real-time and fully automated. trbo’s customers include airline holidays, Buffalo, Galeria Kaufhof, L’Oréal, Limango, Lodenfrey, Medion, mydays, Rose Bikes and Thomas Cook AG. trbo GmbH is run by Co-Founder and CTO Felix Schirl.