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TripAdvisor Enhanced Attractions Content Solution

Drive Engagement via TripAdvisor “things to do” content and generate ancillary revenue

Support Digital Concierge and Local Exploration via an enhanced attractions content solution for travel partners and hospitality providers, newly combining TripAdvisor’s rich attractions content with booking options powered by Viator.

Brochure Documentation

Via a single API, you will have access to the world’s largest travel related database of local things to do, rich User Generated Content to support user exploration and recommendations, & seamless integration of booking capability powered by our sister company Viator.

Why TripAdvisor?

TripAdvisor Enhanced Attractions Content Solutions allows you to provide users with the ability to discover and explore local things to do directly within your online and mobile channels, as well as book tours and activities through the integration with Viator.

TripAdvisor has over 700,000 ‘attraction and things to do’ listings on the site, making it the world’s largest database of travel related locations (known as POIs) along with over 450 million user generated content (reviews and ratings) making it an indispensable tool for users to discover, research and book local tours and activities.

It offers flexibility, instant brand recognition and trust from the user as well as an access to a rich database constantly updated and enriched by TripAdvisor community of travellers.

Benefits for the Travel Partners and Hospitality providers:

  1. Endorse a hotel location: showing proximity to key attractions influences booking decisions
  2. Drive brand loyalty: 67% of travellers feel loyal to a travel company that shares relevant information
  3. Create engagement with your clients: Almost 90% expect this information to be provided now
  4. Earn revenue: 53% of travelers are more likely to splurge on sightseeing

How does it work?

The solution is a real-time JSON API which can be used to get dynamic access to places and locations (known as POIs) content on TripAdvisor. You may call the API, parse the response, and display the data on your marketing assets or digital channels (emails, desktop websites, web apps, Mobile, etc).

What does it do?

TripAdvisor Destination API allows you to display updated “Things-To-Do” content and highlight top attractions to engage and inspire users for an upcoming trip.

Through the solution you are able to

  1. Access our rich database of locations using query parameters to highlight relevant POI’s
  2. Incorporate user reviews & ratings to help consumers make decisions
  3. Seamlessly enable consumers to then book over +55,000 bookable Viator activities (e.g. tours, tickets and events) related to those POIs

Rich Content for Locations

For a given TripAdvisor Attraction, it returns metadata, user reviews, and activity products related to this POI such as:

  1. Entity Information

    Attraction Name



    Hours of Operation

    Contact details (phone number, website)

    Associated Photos

  2. Associated UGC

    Latest reviews including text, title and rating

    Overall rating and number of reviews

    Ranking and awards

  3. Bookable Activities

    Tour / Activity Name

    Indicative Price Point

    Overview description, photos, etc.

Flexible Filtering Options

  • Category level filtering
  • Distance based search (based on lat / long)
  • Geo (city) level
  • Rating, ranking filtering
  • Bookable / non-bookable Type of Attraction search

The API is flexible enough to allow multiple integration options with various entry points to the content that could be displayed in:

  1. Pre-Arrival Emails / Confirmation Emails
  2. Travel Guides / Itinerary Management Builder
  3. Seasonal Campaigns / Newsletter with Geo focus
  4. In-Stay Concierge tool or App
  5. Chatbot offering localized recommendations
  6. Maps


Where can I get access to the documentation?

Why do you recommend for travelers to complete their booking on Viator?

Viator only features tours and activities, with no competitor hotels and no distractions. In addition, all Customer Service is handled by Viator so you don’t have to.

How does TripAdvisor track bookings to the Viator site?

The API will return a trackable URL which will send users to the corresponding product on the localized, mobile-optimized version of Viator.com. All bookings done in the session will be tracked with a Viator tracking ID. The cookie duration lasts for 7 days across all sites on that Viator point of sale.

What languages are available in the API for Attractions/POIs content?

Attractions/POI content is available in the following languages: Arabic, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Slovak, Spanish, Swedish, Thai, Turkish and Vietnamese.

What languages are supported on Viator?

Activity booking is available on the following Viator-supported points of sale (POS) and their corresponding languages: English, German, French, Spanish, Italian, Portuguese, Danish, Dutch, Norwegian, Swedish and Japanese.

API calls made with the corresponding TripAdvisor language code will result in a localized response and link to the product on Viator. Note: not all products are available on all POSes. For non-supported languages, the user will be directed to the English version of Viator to make their booking.

Are test API keys available?

Yes, they are. Please complete the form available from the “Request a demo” button and we will provide you with a test API key.

Are there any Brand Guidelines which Partners have to follow?

Yes. Please refer to https://www.tripadvisor.com/pdfs/cprc/BrandGuidelinesForPartners.pdf

TripAdvisor® is the world’s largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 465 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today’s lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.

TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries, manages and operates websites under 23 other travel media brands:

www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.comwww.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.comwww.travelpod.com, www.tripbod.com, www.vacationhomerentals.com and www.viator.com.


*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2016
**Source: TripAdvisor log files, Q3 2016
***Viator was acquired by TripAdvisor in 2014. Since then we’ve invested heavily in the attractions space and have grown Viator from around 10,000 tours and activities to over 55,000… and growing; all bookable online.
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