Trustpilot

Behind every review is an experience that matters

Trustpilot reviews get you closer to your customers and power your business forward. Built on honesty and transparency, Trustpilot is the people's choice for reviews.
Integrated to Emarsys for:
1. Service Reviews Emails
Automatically launch emails from the Emarsys platform inviting users to write a service review
2. Product Reviews Emails
Automatically launch emails from the Emarsys platform inviting users to write a product review.

Documentation

Overview Features Use Cases Partner Information

Trustpilot is the world’s most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.

Your business may already be one of the hundreds of thousands of companies with reviews on Trustpilot. Check for yourself on business.trustpilot.com.

Build your reputation with Trustpilot

Trustpilot is the only review platform open to all companies and consumers, independent of both, and trusted around the world for our transparency and integrity. For consumers, we are a place to share, discover, connect with and influence great businesses and awesome experiences. More than just a rating, Trustpilot stars signify to the world that a company has nothing to hide, loves its customers, and shares our mission to create ever-improving experiences for everyone.

Claim your business’s profile and start now with our generous free plan:

Send 100 email invitations and get reviews from otherwise silent customers
Turn your best reviews into attention grabbing images for social media
Earn Google Seller Ratings that increase clicks on Google Ads
Stream new reviews in real-time onto your website with our TrustBox widgets
Personalize your public company profile page so consumers can read reviews to make the buying decision easy
Increase your TrustScore: recognized by consumers as a sign that your business has nothing to hide and cares about improving customer experiences

Get reviews

Review invitations: automatically trigger review invitations and review reminders after purchases
Kickstart credits: send review invites to large groups of past customers to quickly boost your reviews
Service and product level reviews: collect reviews on your brand and service as a whole, and/or on specific products

Manage reviews

Respond to reviews: notifications and integrations enable you to respond in real-time
Find reviewers: identify your reviewers to follow up and learn more
Protect your profile: our customer fraud-detection software and full-time Compliance Team protect your brand from fake reviews

Analyze, Improve, Repeat

Tagging: segment reviews and find key insights by tracking ratings for different topics
Dashboards: track and analyze performance and learn how to improve your product and service
Sentiment analysis: uncover deeper insights from sentiment and content of reviews

Better Marketing and On-Site Experience

Google Seller Ratings and Bing Merchant Reviews: add review stars to PPC campaigns, which can increase CTR 10%, improving your quality score and lowering CPC
Profile pages: Trustpilot profiles tend to appear as a top search result and link back to your site
Rich Snippet Stars: add review starts to Google search results, which can increase CTR 35%
Additional Content: Trustpilot Product Reviews help you get more content and new keywords to boost search engine ranking
Review Image Generator: turn your best reviews into optimized posts for social media
TrustBox Widgets: feature your reviews on site and at key conversion points

Get Better: Gain customer insight, act on it to improve, and grow trust in your brand. Read the case study from HomeBridge.
Get Seen: Stand out in search, advertising, and on your website. Read the case study from PayAsUGym.
Get Sold: Make the buying decision easy for customers with social proof. Read the case study from ID Wholesaler.