What does the TVPage integration for Emarsys do?
TVPage enhances your Emarsys campaigns by automatically incorporating engaging influencer videos into your cart abandonment and product targeting email automations, at scale across your entire catalog. All videos have a dedicated, shoppable landing page in your online store.
TVPage enables you to invite and manage influencers and store associates to fuel your influencer marketing program.
Why Should I Use Influencer Video in my Automations?
Because it works. User-generated video is proven to significantly outperform traditional ecommerce marketing forms, across all metrics including conversion rate, engagement, and lifetime customer value. Consumers today expect authenticity, and influencer-generated content is the best and only
way to meet that expectation at scale.
What is TVPage?
The only influencer marketing platform for ecommerce that enables influencers and store associates to sell in your online store. TVPage enables you to:
1) Turn on personal video storefronts for influencers and store associates in your online store.
2) Moderate, own and control all content posted by influencers and store associates.
3) Bring shoppers from social and search to engage with influencers in your online store.
Influencer Video Enhanced Email Campaigns
Automatically match and insert influencer product video into your cart abandonment and product retargeting email campaigns.
Storefronts for Online Salespeople
As a brand with an online store, storefronts are deployed on your subfolder or subdomain. They form a new, shoppable video-centric destination on your domain with the ability to sync with your header and footer for a seamless experience.
Enable your salespeople (employees, customers, and industry influencers) to share shoppable videos with their social audiences, driving new traffic and sales. Launch and run branded storefronts program and manage commission payouts to all salespeople.
Leverage our pre-screened community of highly talented social media content creators who are passionate about your products and ready to become your online salespeople.
Video Coverage for Products
The platform operates as a powerhouse to grow your video library and obtain video coverage across your catalog, whether the content comes from your internal production efforts, your vendors, or your salespeople.
Video SEO and Site Search
TVPage enables you to deploy SEO optimized video-centric pages that will compete with Youtube pages and other video-centric pages for Google search results.
The TVPage platform extends your catalog to incorporate video, at scale. The platform maintains optimal product matches for any given video, and optimal video matches for any given product.
The TVPage video recommendation engine automatically determines which videos to deliver to each page on your site and marketing channels, driven by (i) page context (pass any variable from the page/domain), and (ii) conversion and/or engagement optimization.
Built upon the most versatile adaptive streaming technology (both HLS and DASH compliant), the TVPage online video player, and the platform integrated video hosting and delivery service, ensure the highest quality broadcast-grade customer experience.
Easily source, manage and moderate all video and photo assets, and publish content directly to your site in a manner that works seamlessly with your existing commerce platform.
Analytics and Reporting
The platform supports a complete suite of real-time analytics, providing core metrics and KPIs to follow engagement and conversion metrics that stem from your Storefront program and shoppable video experiences.
Commissioning and Settlement
The platform empowers you to manage, track, and commission your influencers and store associates. Commission is generated on actual sales from shoppable content created and posted by your influencers and store associates.
The vast majority of consumers today turn to user generated content before making a purchase decision. While cart abandonment email campaigns do work, they lack the authenticity that consumers have become accustomed to seeing when deciding whether to buy a product. By automatically inserting matching product videos from your influencers and store associates into your cart abandonment campaigns, you will see a significant increase in conversion rate.
Consumers are inundated with product retargeting and have learned to tune out the bland product content used by most of these campaigns. By automatically inserting matching product videos from your influencers and store associates into your product retargeting campaigns, you will grab their attention, and drive them back into the purchase funnel.
No form of content today is more authentic and engaging than influencer generated product video. With TVPage, your influencers and store associates can seamlessly create and post shoppable product videos to their own storefront on your site, driving new traffic and sales via their social media audiences. In addition, you can repurpose the highest performing content across your automation campaigns, as described above.
USA: 858.427.4909 TVPage, Inc. 6827 Nancy Ridge Drive San Diego, CA 92121