Why Yotpo?

Yotpo helps brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.
Yotpo’s integrated solution lets brands collect, curate, manage, and respond to user-generated content from a single platform. That’s why the world’s leading commerce brands, like Away Travel, MVMT Watches, UNTUCKit, and Esurance, choose to grow with Yotpo. An official partner of Google, Facebook, and Shopify, Yotpo has raised $101 million in funding and has over 300 employees globally.

How does it work?

Great brands are built on happy customers. Leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, collect every type of user-generated content and use it to get better results from discovery to purchase.

1. Get more reviews, photos, and Q&A
2. Increase sales through social proof
3. Stand out on search and social
4. Measure and improve results
5. Gain insights to make better business decisions

What does it give you?

1. Complete Customer Content Marketing PlatformCollect, curate, manage, and respond to user-generated content from a single platform. Leverage it on your site and across all your marketing channels and optimize performance with machine learning.
2. Content ownership & moderationWith Yotpo, you own all your customer content and choose what to publish and where. Do it yourself, use our moderation services, or automate with artificial intelligence.
3. Google & Facebook partnershipsImprove ROI from paid channels. Display star ratings in Google Adwords and Product Listing Ads and automatically build Facebook campaigns with your customer content.
4. For businesses of any sizeGet started easily with Yotpo’s platform integrations and dedicated deployment teams, and grow indefinitely with our scalable infrastructure.
5. Powered by dataUsing billions of behavioral data points, artificial intelligence optimizes every step of the journey, from content generation to distribution.

Content Generation

Ask your customers for reviews, photos, and Q&A or curate it from social. Maximize response rate with personalized review requests, reminders, and incentives.

• Customer Reviews and Photos

Generate reviews and photos with a single frictionless request designed to maximize response rate.  

• Questions & Answers

Give shoppers the information they need to purchase confidently with quick and reliable responses from your customer community, or from your own team.

• Social Curation

Curate content your customers are already creating. With automated rights management, you can easily collect and display customer Instagram photos on your site.

• Content Management

Manage your content yourself, get a helping hand from our in-house team, or put moderation on autopilot with artificial intelligence.

On-site Display

Build trust and increase sales by showcasing product reviews, ratings, and photos at key conversion points across your site. Beautifully combine different types of content with customizable on-site display options.

Ratings and Reviews Widget

Increase conversion rates from product page to checkout by displaying ratings and reviews throughout the buyer journey.

Shoppable Instagram

Embed your Instagram feed on-site. Shoppers can browse photos, discover products they’ll love, and continue directly to purchase.

Customer Product Images

Improve visual marketing with beautiful galleries that showcase customer photos of your products across your site.

Social Marketing

Create engaging social content that naturally blends into shoppers’ newsfeeds. Tap into your existing customers to reach relevant shoppers where they discover brands and products.

Social Ads

Turn reviews and photos into high-converting Facebook Dynamic Ads and Instagram ads that blend in to shoppers’ newsfeeds.

Social Share

Incentivize customers to share their content on their social channels and reach new, relevant shoppers.

Social Push

With artificial intelligence, share your best customer content on social automatically.

SEO

Your reviews are SEO gold. User-generated content racks up serious SEO points by providing sites with fresh content, bundles of backlinks, and sources for organically shaping natural attributes.

Google Product Listing Ads

Show star ratings & reviews alongside all your product ads to make them stand out in Google search results and in Google Shopping. PLAs drive more qualified traffic to stores and provide critical info to shoppers making purchasing decisions.

* According to Google, PLAs can improve CTR by up to two to three times.

Google Seller Ratings

Show star ratings alongside your AdWords campaigns with Yotpo’s one-click Google Seller Ratings integration.

In-line SEO

Enable your reviews to be crawled and indexed by all search engines. Embed review content as part of the HTML code (also known as in-line SEO) in order to make it indexable for Bing, Yahoo, and other search engines.

Rich Snippets

Display your site and products’ star rating and number of reviews in organic search results to stand out from the rest and rise to the top.

SEO page

Enable your reviews to be crawled and indexed by all search engines so you rise higher in search and outrank third-party review sites for search terms related to “your brand+reviews.”

Analytics

Gain insights to make better business decisions company-wide. Identify opportunities to improve customer experience, measure performance over time, and see how you stack up to industry benchmarks.

Insights

Take the guesswork out of customer experience: See exactly what your customers think about your products and get instant feedback on new releases. Drill down into the factors that have the most impact on your customers’ satisfaction, so you can invest time in what matters most. Machine learning analyzes your reviews to identify what your customers are saying about your products and the topics that matter to them the most.

1. Increase Sales with UGC – Ask your customers for reviews, photos, and Q&A or curate it from social. Maximize response rate with personalized review requests, reminders, and incentives, and then leverage it online to drive purchase decisions forward.
2. Increase Conversion UGC – Build trust and increase sales by showcasing product reviews, ratings, and photos at key conversion points across your site. Beautifully combine different types of content with customizable on-site display options.
3. Increase ROI for Social Campaigns with UGC – Create engaging social content that naturally blends into shoppers’ newsfeeds. Tap into your existing customers to reach relevant shoppers where they discover brands and products.
4. Understand customer feedback at scale – Gain insights to make better business decisions company-wide. Identify opportunities to improve customer experience, measure performance over time, and see how you stack up to industry benchmarks.