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Apteco


Marketing data analysis for your campaign automation

Transform siloed customer transaction data into personalised, relevant and timely communications.


Apteco is a software development business specialising in marketing data analysis and actionable insights for personalized customer communication. Our software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.

Originally established in 1987, the founders continue to invest in the next generation of the Apteco Marketing Suite.

Our team of dedicated developers, support consultants and project managers continues to grow to support our international partner network of marketing service providers in the UK, Europe, North America and Australia. There are now over 500 Apteco Marketing Suite systems worldwide and over 3,700 users.

The Apteco Marketing Suite comprises powerful products, each designed to help you work faster and with greater accuracy. The relevant products for the emarsys integration are: Apteco FastStats and Apteco Orbit.

Analysis
‘Apteco FastStats’ is the first part of your journey to a true understanding of your customers and prospects. Quickly mine your customer data and use analytics to fine-tune your segments. With Apteco FastStats powerful data analytics, we help you understand every customer and model the products, services and marketing campaigns that are best for them. Identify segments, make product recommendations, find trends and spot opportunities. FastStats brings your customer and prospect data to life with insights at your fingertips.Once target segments are defined, they can be directly loaded to emarsys for email broadcast. Responses can be downloaded from emarsys and analysed in FastStats.

Share & interactive dashboards
‘Apteco Orbit’ is an online platform that enables you to share interactive dashboards, campaign activity and data storyboards. Create audience segments from visualisations in an easy-to-use and safe environment. With Apteco Orbit we make it easy for you to share the insights and campaign reports created using the Apteco Marketing Suite with all relevant stakeholders. Your data tells a story, and Orbit allows you to share and interact with that narrative in a simple, visual online format.

The main use cases for the integration with emarsys are:

  1. Quick and easy selections of target groups for direct upload to emarsys
  2. Powerful and intuitive segmentation based on all transaction data
  3. Multichannel campaign analysis and reporting
  4. Flexible self-service scoring and predictive analytics
  5. Easy sharing of insights via interactive dashboards

Under www.apteco.de/ressourcen/use-cases you will find 50 customer-centric marketing use cases supported by the Apteco Marketing Suite.

What data sources can FastStats connect to?  

FastStats comes with its own Extract-Transform-Load (ETL) tool that can connect to your source platforms such as CRM, email or webshop or a datamart containing your Single Customer View.   It can support most commonly used data types.

How do I integrate the Apteco Marketing Suite with emarsys?  The integration is supported out-of-the-box in the Apteco software and just needs to be configured using the client’s API account.

Who implements the Apteco Marketing Suite?

Apteco offers it software via a professional reseller channel of over 70 Apteco partners worldwide with over 20 in the German speaking region.  A full list of approved partners can be found on Apteco.com and Apteco.de. Apteco can put you in touch with a partner, once we understand the scope of the requirements.

Apteco GmbH

Schaumainkai 87, 60596 Frankfurt am Main, Deutschland

Tel.: +49 (0) 69 25 66 97 0 — 0 | Email: info@apteco.de

Website: www.apteco.de

Contact: Martin Clark, Managing Director

Apteco Limited (Head Office)

Tink-a-Tank House, 21 Jury Street, Warwick

CV34 4EH, United Kingdom

Tel.: +44 (0)1926 407 565 | Email: info@apteco.com

Website: www.apteco.com

Contact: Simon Fletcher, Business Development Director

Apteco Australia Pty Ltd.

Level 4, 55 Harrington Street, The Rocks NSW 2000, Australia

Tel.: +61 (0) 2 8355 2524 | Email: info@apteco.com.au

Website: www.apteco.com.au

Contact: Ade Ewart, Managing Director

Apteco Benelux BV

Stationsplein 45, Unit 4.004, 3013 AK,

Rotterdam, The Netherlands

Tel.: +31 (0) 10 80 80 875 | Email: info@apteco.nl

Website: www.apteco.nl

Contact: Marc Bijl, Managing Director

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